Rebecca Frith’s Smoke Signals

TALENT: Rebecca Frith
AGENCY: Ogilvy

Rebecca says: “I genuinely LOVE the voice over work I’m cast for. I work with a lot of truly brilliant people who put their heart and soul into these little 30 second pieces. I noticed in this smoke alarm ad that the setting looked like Lars Von Tiers’ stage setting in ‘Dogville’. How interesting. Andy Warhol took advertisements and made it Pop Art and ad agency creative teams sometimes take art and turn it into an advertisement!

This campaign for smoke alarms was created by the brilliant SIMON BUDZEVSKI, Senior Art Director at Ogilvy whom I had not met until this voice over gig. The brief was to let Queenslanders know that housefire fatalities have dramatically risen over the years, in most part due to inadequate older smoke alarms. He says: “The commercial is a simple visual demonstration of the difference these new alarms can make, but stripping the simplicity of the execution back to its essence: the floorpan of a typical house, a family, and smoke alarms.””